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《卧薪尝胆》:《大明王朝》拿我们炒作

《卧薪尝胆》:《大明王朝》拿我们炒作

《卧薪尝胆》:《大明王朝》拿我们炒作   
2007-01-26 11:39:10 新华报业网  
  
  新华报业网讯  “《卧薪尝胆》收视率惨败”,“陈道明演啥都像康熙”,“陈道明左小青绯闻是剧组在炒作”……今年第一部大戏《卧薪尝胆》已于前晚结束了首播,收视率方面并不理想,而负面新闻也一直没有断过。昨天记者采访了该剧的制片人俞胜利,一直对于负面新闻保持沉默的他终于“发飙”了——“《卧薪尝胆》是我至今为止最满意的一部戏,比我的《大宅门》和《大宋提刑官》还要好。除了收视率外我没有别的遗憾。至于这些有的没有的负面新闻,是有些人别有用心,比如我们的对手《大明王朝》,自己收视率过低就拼命拿我们当靶子打来炒作自己,这种竞争真的很不正当!”  

  说“低收视率”——  

  戏太好+观众层次不高  

  仅0.8的收视率让大家对《卧薪尝胆》大跌眼镜,不过俞胜利表示自己并没有太高预期,“按照我的想法,这个戏最理想的应该放在央视1套黄金时间播。因为8套偏娱乐,固定观众的欣赏层次偏低”。除了播出平台,俞胜利还指出该剧质量太高也是惨败的原因之一,“因为这个戏太好了,很多观众一看就等不及了就去买碟子了,广东那边连盗版碟都断货了,你想对收视率的冲击多大啊!现在越好的戏盗版越多,盗版越多收视率就越受影响。所以现在就形成了一个悖论:那些质量不高不低的戏反而收视率很好,因为值得看看又没必要一定买碟子。这种尴尬暂时也没办法解决,只能在盗版方面紧抓了”。  

  说“负面新闻”——  

  是《大明王朝》在疯狂炒作  

  观众不买账、陈道明脸谱化、台词频频出错……《卧薪尝胆》负面新闻不断,俞胜利说到这个就来火,“其实很少是观众的看法,都是有些人别有用心。比如我们的对手《大明王朝》,他们的收视率过低,才0.3,广告商不干了,要把这戏拿下来,结果电视台有两种意见,一个是撤下来,一个是再看看。结果他们内部就慌了,拿下来太丢人了,他们从此就开始疯狂炒作,反复拿我们当靶子,以各方的口气挑我们的刺,好多就纯粹是造谣。那个剧组我也有不少熟人,碍于朋友情面我从不说他们坏话,今天是第一次,也是被逼的……”  

  说“陈道明”——  

  他个性太强得罪不少人  

  针对《卧》的挑刺中绝大多数都是冲着陈道明来的,“演谁都像康熙”是被批得最多的。俞胜利忍不住替陈道明喊冤,“陈道明这人比较有个性,比如从不接受采访等,所以也得罪了不少人。就像在剧组,他个性很强,我和他也有过摩擦,但也只是艺术方面的争论,人家的表演你不能否认啊”。对于陈道明的“勾践”俞胜利给予了极高的评价:“我可以说,近几年不会再有什么演员能超过他在这部戏的表演,太敬业了,长达10分钟的台词一口气就下来了,现场上百人都情不自禁鼓掌;大冬天在水里的戏一遍一遍过,腿都划出血了也不让用替身;陈道明对中国历史特熟,24史哪段你也考不住他……”  

  说“陈左绯闻”——  

  我们剧组谁敢炒这个  

  陈道明左小青的绯闻从《卧薪尝胆》一开播就炒得沸沸扬扬,有人说陈道明的形象受到极大影响,也有人怀疑是《卧》剧组在借此炒作,俞胜利叹了口气,“这种炒作有什么意思啊?我们剧组谁敢造这个谣啊?我们这么好的戏还用得着靠这种手段来炒作吗……可能是跟左小青有过节的什么人在炒还是……具体怎么回事我不清楚,不好发表评论”。  

  

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